The site allowed tradies the chance to win a ute by uploading their photos. In turn, a gallery of tradies was set up for the ladies to view and express interest. A viral mechanic was also integrated where personalised tradie-mail could be sent to friends. The idea for the viral was that there is a much easier way to meet a tradie than what you may have thought of.
Click here to view the www.hottesttradie.com.au website, or for the three animations; Plumber, Mechanic and Pool Boy.
Watch Case Study:
As part of the Mash campaign, the public was challenged to record their own Mash dance and upload it to bonds.com.au/mash. Leah Howard the Mash Choreographer looked through hundreds of these films and selected her faves for public voting. The response was widespread and the most popular were aired on TV in Australia as part of a winners’ medley TVC.
The website (click to enlarge image):
View the TVC:
View the final Mash competition TVC: