"The danger of the Web is that you can
To increase brand awareness for RSVP we used the insight that tradesmen are considered the sexiest professionals. We offered ladies all across Australia two ways to get their very own tradie, the hard way and via RSVP, the easy way. They simply viewed the tradie profiles on our site, then shared, voted and one lucky lady won a date with Australia's hottest tradie. Here are some of the scenarios we proposed.
TRADIES WERE ENTICED TO JOIN
HONEY, I HTML5'D THE KIDS
THE ABC NETWORK
WHERE DID YOU FIND A DANCING CHICKEN?
SO WHY NOT.
ALL'S FAIR IN LOVE
& BRANDED CONTENT
GENERAL PANTS CO.
- Kate Waterhouse, Sun Herald Fashion Editor
- Nacho Pop, Media Personality
- Maude Garrett, TV & Radio Presenter
- Jesinta Campbell, Miss Universe Australia
- Sam De Brito, SMH and Melbourne Age
- Dr Nikki Goldstein, Relationship Expert
SINGAPORE CLINICS FOR DEPRESSION
A DANCE FOR DATA
TELSTRA & THE AUSTRALIAN BALLET
JUST IMAGINE EVERYONE IN THEIR UNDERWEAR
As the online component of the Bonds underwear "mash" campaign, we invited the Australian public to record their own Mash dance and upload it to our gallery. Leah Howard the Mash Choreographer looked through many of these films and selected her favourites for public voting. The response was huge and the most popular were aired on National TV as the winners’ reward.